Workday
Brand Refresh Web Implementation
Overview
Following a global brand refresh, Workday required structured digital implementation across key enterprise web properties. The challenge was translating new brand standards into scalable, performance-ready web experiences without disrupting existing growth initiatives.
Role:
Web Designer
Scope:
Web Page Refresh · Layout Audit · Component Alignment · Visual System Application · Creative Production · Handoff
My Contribution
I helped shape structured page frameworks and component applications that aligned brand standards with responsive web environments. My focus was ensuring layout hierarchy, messaging clarity, and modular consistency across high-visibility product pages.
Process
The refresh required careful balance between:
- Applying new brand elements without disrupting established user familiarity
- Modernizing layout structures while maintaining enterprise credibility
- Updating imagery and illustration to match the new expressive direction
- Ensuring component consistency across multiple solution pages
The work was not about redesigning from scratch — it was about thoughtful system-level translation at scale.
Execution Approach
- Audited legacy pages to identify outdated components
- Assessed best-fit modules within the new brand system
- Reorganized content blocks for improved visual rhythm
- Introduced updated gradients, iconography, and illustration styles
- Developed multiple comps exploring imagery direction
- Delivered production-ready designs aligned with CMS and web constraints
