The Clorox Company
Process
Delivering high-quality, scalable on-brand design and prototype solutions and digital experiences. Developing new purpose-led brands, create design systems optimized for an ever-changing world, and solving complex user experience challenges and, crafting great ideas that make a positive impact, whatever their size or shape. Helping teams members thrive by seeking clarity and encouraging a hands-on approach to creativity that balances craft, rigor, and experimentation, ranging in scale and complexity.
- Prioritize understanding the purpose and goals of the project.
- Align design decisions with the overall brand strategy and objectives.
- Utilize modular and reusable components to ensure consistency and efficiency.
- Use prototyping tools to create interactive prototypes for user testing and feedback.
- Iterate based on user insights to enhance the overall user experience.
- Ensure that visual elements and messaging align with the brand's purpose.
Outcome
After iterating based on the UX findings from user insights to enhance the overall user experience, I was able to collaborate with ideas based on their potential positive impact on users to create impactful and scalable digital experiences that are adaptable to changing user behavior and technology.