GoPro

Digital Campaign & Web Execution

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GoPro

Overview

GoPro’s subscription and product page initiatives required mobile-first clarity and performance alignment across ecommerce and campaign touchpoints.

app design

mobile design

visual direction

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My contribution

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Role:

Senior Digital / Production Designer

Scope:

Web, Subscription Pages, Campaign Assets

My Contribution

Shaped structured PDP layouts and subscription modules that aligned visual hierarchy with growth objectives. Ensured consistency between promotional messaging and transactional components.

Shaped structured PDP layouts and subscription modules that aligned visual hierarchy with growth objectives. Ensured consistency between promotional messaging and transactional components.

Process

Simplified information architecture, reinforced component reuse, and collaborated with development partners to ensure scalable implementation across responsive environments.

  • Maintained strong typographic hierarchy and layout clarity
  • Designed responsive modules adaptable across breakpoints
  • Collaborated directly with web developers for implementation
  • Optimized visual structure to support conversion and engagement

Outcome

Delivered cohesive product and subscription experiences supporting ecommerce growth while maintaining brand discipline.

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