Strava Business Website

B2B Marketing & Digital Execution

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Strava Business Website

Overview

Strava Business required clearer positioning and structured communication of its value proposition within a growth-oriented marketing site.

app design

mobile design

visual direction

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My contribution

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Role:

Web Designer & Webflow Developer

Scope:

Website Design, Marketing & Web Assets

My Contribution

Refined layout hierarchy and modular sections to improve clarity, scalability, and alignment with performance goals.

Refined layout hierarchy and modular sections to improve clarity, scalability, and alignment with performance goals.

Process

Reorganized content architecture to reduce redundancy and strengthen visual flow across sections, ensuring adaptability for future campaigns:

  • Structured layout systems
  • Clear content segmentation
  • Visual alignment with brand tone
  • Clean handoff for development implementation

Outcome

Created a more structured marketing experience supporting clearer messaging and scalable growth initiatives.

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