Netflix

Campaign & Platform-Driven Digital Assets

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Netflix

Overview

In May 2025, Netflix launched “Eclipse,” a major redesign of the TV user interface aimed at improving navigation, reducing decision fatigue, and creating a more intuitive, personalized home experience. Supported structured updates to subscription-focused digital surfaces within a global streaming ecosystem.

app design

mobile design

visual direction

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My contribution

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Role:

Digital / Production Designer

Scope:

Digital Campaign & Platform Assets

My Contribution

Ensured layout hierarchy and brand consistency across evolving promotional initiatives.

Ensured layout hierarchy and brand consistency across evolving promotional initiatives.

Process

Netflix’s visual identity requires confidence and clarity. My role focused on:

  • Strong typographic contrast
  • Clear focal points within content-heavy layouts
  • Consistent grid systems
  • High-quality asset preparation for digital deployment

Outcome

Maintained cohesive digital alignment within high-visibility subscription environments.

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Next project

YouTube

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